The AI for the business of sport.
anzel turns what your organization already knows into finished commercial work.
What it is.
An AI built for the commercial side of sport. Specialized assistants, called anzels, work on a knowledge layer of rights, sponsors, inventory and audiences.
How it works →What you get.
Finished documents, not chat answers: renewal cases, pitch narratives, sponsor ROI reports and pricing analysis, with every source in view.
See it work →Who it is for.
Commercial teams at clubs, leagues, federations, multi-club groups and investor platforms, in every sport.
Who it is for →Why it is safe.
Your data never trains a model, stays apart from other customers and is processed in Europe. You make the calls.
Trust →Same jobs every season. Rebuilt by hand every time.
Commercial teams at clubs, leagues and federations run the same jobs every season: sponsor renewals, partner pitches, rights valuations, board and partner reports. The inputs already exist in past deals, CRM exports, audience data and activation results. But they are spread across spreadsheets, inboxes and a few people's heads. So each job starts from scratch, and lean teams spend their time collecting information instead of selling.
It looks like work. It is loss. And it walks out when the people do.
of a knowledge worker's week goes on searching for and gathering information that already exists inside the company.
McKinsey Global Institute, The social economy, 2012The same week, with anzel.
Five jobs, five requests, five finished documents to work from.
Ask for the work. Get it finished.
Built for the commercial side of sport: sponsorship, partnerships, ticketing and media rights. Ask for a renewal proposal, a partner report or a pitch, and get a finished document your team takes into the next meeting, with every fact, assumption and source in view.
Work
Library
- Partner contracts
- Season reports
- Rate cards
Knowledge
- Rights and inventory
- Partners and categories
- Audiences
An illustrative example. Choose any piece of work on the left to run it.
Finished work, not advice.
The deliverable is the unit. Pages your team can send, present or sign off as they are.
Illustrative pages. anzel builds them from your organization's own documents and data.
Four layers.
One job.
Everything that matters sits above the model, and all of it is built for sport.
Knows.
The knowledge layer: rights, sponsors, inventory, audiences, clubs and leagues, and how they relate. A sports ontology, structured and checked by practitioners.
Works.
Specialized anzels for sponsorship, renewals, pricing, activation and planning. Each one tested before it reaches you.
Orchestrates.
The router: every step of a job goes to the best-suited model across several providers, weighing quality and cost. Nobody in a club has to know which model is good at what.
Connects.
Your documents, your systems and your permissions, chained into one job: from the first question to the finished document.
Every job starts further ahead.
Every renewal, pricing review and pitch adds to what anzel knows about you. The longer you work with it, the better it gets.
Knowledge is the advantage. It stays yours.
What your team knows is what sets your organization apart. anzel keeps it in the building and puts it to work.
It never trains a model.
Your documents and your answers are never used to train anzel's models or anyone else's.
It is kept apart.
Every organization has its own space. Nothing one customer gives us informs another customer's work.
It is processed in Europe.
Customer content is processed in the EU under GDPR, and you can see every supplier that touches it.
You stay in charge.
anzel decides nothing and sends nothing on its own. You drive the process, anzel does the work.
The people who run the business of sport.
Clubs | Leagues | Federations | Multi-club groups | Investor and rights platforms
Every sport with a commercial team. Built for the sponsorship and partnership managers who do the work every day, and for the leaders who own the result.
Dr. Christopher Jahns
Founder of XU Group and anzel. Built BrainNet from one to 350 people in 14 countries and sold it to KPMG. President of EBS University from 2006 to 2011, taking it to No. 1 in Germany. World Economic Forum Young Global Leader. Board member of Füchse Berlin. Dr. oec. summa cum laude, habilitation TU Munich, Harvard Kennedy School.
anzel up your game.
Ten senior colleagues could join your team this morning. Bring us one piece of work, the renewal, the pitch or the report that takes too long, and we will show you what anzel does with it, on your own material.